Richard Sambrook - The World at Large

About the author

Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman. Before joining Edelman, Richard worked in the BBC when he ran BBC Sport, BBC News and finally the BBC’s Global News Division.

The season of lists…

The end of the year is always the season of lists. So as a public service to both my readers I have picked out some of the best ones. First, Frederic Filloux, from his weekly newsletter, the Monday Note, looks at the wide variety of pay experiments for news and which ones seem to be working. He also takes a …

Drawing back the curtain on News’s Wizard of Oz

The freeing of Amanda Knox and Raffaele Sollecito by an Italian court this week revealed some awful gaffes by the media trying to rush to judgement. Numerous outlets, on hearing the word guilty (relating to slander) assumed it was guilty of all charges and pressed “publish” on pre-prepared stories. The most egregious of these was The Daily Mail which included …

digital partnerships

It’s been announced that Yahoo! are partnering with ABC News in the US to share stories and web video series. According to the Poynter website:  ”Their sites will have editorial independence, but the news outlets will share content, co-produce coverage of some news events and have “integrated bureaus” in New York, Washington and Los Angeles, “ABC News has historically languished low …

The season of speeches

The political conference season is upon us – and a season of political speeches. It’s not my role to provide political analysis (you’ll be relieved to hear) but for anyone who has a public message to deliver there are lessons to be learned by watching the professionals. Ed Miliband’s speech to the Labour Party Conference this week has attracted a …

Privacy and Prurience

The UK media clan are busy picking apart the issues around so-called “Super-injunctions” and privacy – particularly the lack of a UK Privacy law. Much of this has centred on the revelation by my former colleague Andrew Marr that he had taken out an injunction some years ago to prevent news of an affair being published. This was initially greeted …

Media Literacy

By far the best book on journalism I read was “The Elements of Journalism” by Bill Kovach and Tom Rosentiel of the Project for Excellence in Journalism in the US – part of the Pew Center. When I ran BBC News I bought a copy for every editor (and one or two of them may even have read it). Now …

The Daily..

The Daily – Rupert Murdoch’s new daily newspaper for the Apple iPad – launched in the US this week – not yet available in Europe. This YouTube demo gives a good flavour of it. The first two weeks are free – then it’s 99c a day. It’s recieved mixed reviews – a round-up here from Slate. From The Week here. …

Edelman Trust Barometer

Last week was a big week in the Edelman calender: the publication of our annual Trust Barometer. Our CEO Richard Edelman has written up the headlines and changes here. Among the many intriguing results were the views on Trust in the Media. The survey is a global one, taken from an actively media engaged, educated, business community. Overall, this year …

Chinese diplomacy

There’s been much discussion and speculation about the visit of China’s leader, President Hu Jintao to Washington this week. Just what was discussed in his talks with Barack Obama in the White House? I think I may be able to offer an exclusive insight. Fifteen months ago I had my own personal meeting with President Hu in Beijing. Here’s how …

Crisis and Communications

Just before he resigned, the CEO of Northern Ireland Water, Laurence McKenzie, was asked to reflect on what could have been done better in handling the crisis over Christmas where many thousands of customers were stranded without water for days. He said simply, “Communication”. He went on to explain that most of his customers were unaware of the factors which …