Richard Sambrook - The World at Large

About the author

Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman. Before joining Edelman, Richard worked in the BBC when he ran BBC Sport, BBC News and finally the BBC’s Global News Division.

Managing a many layered crisis

What happens when your firm’s operations are hit by not one physical disaster but three in quick succession? And the CEO is on the other side of the world, far removed from the centre of operations? This interview with Howard Stringer of Sony looks at how he responded when Sony’s Japanese production facilities were hit by first the earthquake, then …

Crisis and Communications

Just before he resigned, the CEO of Northern Ireland Water, Laurence McKenzie, was asked to reflect on what could have been done better in handling the crisis over Christmas where many thousands of customers were stranded without water for days. He said simply, “Communication”. He went on to explain that most of his customers were unaware of the factors which …

News Alchemy

How did a mining disaster caused (allegedly) by lax safety procedures and operational controls turn into a global triumph for Chile? Partly of course it was the ideal news story – dramatic, emotional, drawn out over a period of time and ending with hope triumphing over fear. And no-one died. However there were other lessons to be drawn from a …

Futures: PR and BP

Two of my colleagues have been more productive than I have recently. Edelman’s UK CEO Robert Phillips has written this chapter for a new book on Trust and Morality in PR Journalism and Communications. He calls for recognition that PR is moving into a new era. “In its future, PR offers leadership for the wider world of communications and, with …

Military messages

A fascinating discussion with the British Defence sector this evening (Chatham House Rules, so I can’t be specific) about how the military can adapt to the new real-time communications environment and social media. Much support for bringing communications as a function up to the top tier. One senior guest said in the modern world communications and messaging needed to be …