Richard Sambrook - The World at Large

The 8095 Millenials

Edelman has produced new research on the generation born between 1980 and 1995 – Generation Y, the Millenials or the 8095ers. There are 1.7 billion of them in the world today with very different attitudes and consumer habits from their predecessors. Apart from anything else, they include the first, principally digital generation and as a consequence tend to be “always connected” with lives defined to a significant degree by brands.

I discussed the research, and its implications for consumer marketing on this week’s Edelman Editions Podcast…

About the author

Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman. Before joining Edelman, Richard worked in the BBC when he ran BBC Sport, BBC News and finally the BBC’s Global News Division.