Richard Sambrook - The World at Large

About the author

Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman. Before joining Edelman, Richard worked in the BBC when he ran BBC Sport, BBC News and finally the BBC’s Global News Division.

The value of Happiness

A lot of discussion of Happiness stemming from David Cameron’s announcement that he wants to find more than economic growth to measure as an index of how the country is doing. Does the government have any place in seeking to manage our happiness or is it an entirely private matter? Peter Day, the BBC’s excellent business reporter, touched on the …

Changing world of TV in the UK

TV is set for major changes in the UK in 2011. First, Ofcom, the regulator, off the back of a new EU policy, is to allow Product Placement for the first time in commercial programmes and will relax the code on programme sponsorship. This is to further support production at a time when the value of advertising spots is in …

The 8095 Millenials

Edelman has produced new research on the generation born between 1980 and 1995 – Generation Y, the Millenials or the 8095ers. There are 1.7 billion of them in the world today with very different attitudes and consumer habits from their predecessors. Apart from anything else, they include the first, principally digital generation and as a consequence tend to be “always …

Allez France

A day trip to Paris allowed me to catch up on local views of the new French Government, announced on Sunday (although you wouldnt have known in the UK from the sparse media coverage). Concensus – a tightening of control by Sarkozy in spite of the PM Fillon keeping his job. And an attempt to rejuvenate and remotivate two years …

More China

I’m continuing to think about China a lot. And not just because of David Cameron’s latest visit. (You can hear the views of my Edelman colleagues on our podcast here). As The Economist pointed out  this week, China is on an acquisition spree and although this stirs up national apprehension world markets should welcome Chinese capital. And not merely for …

Shrinking World

The Media Standards Trust has a new study published into the delcine of international reporting in the British Press. “Shrinking World” estimates that in parts of the British press, foreign coverage has fallen by almost 40 per cent since 1979, now making up only just over a tenth of stories in the paper. It concludes: “Many of the changes in …

Rhetoric and facts

An interesting week to visit the US with some historic mid-term elections producing the biggest vote against a sitting President for more than 70 years. There’s been plenty of analysis of the results so I won’t indulge myself.   (Except to note, as my colleague Marshall Manson has pointed out,  Bill Clinton managed to deliver results in the face of a hostile Congress …